The global air purifier market size is expected to reach USD 7.3 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.2% over the forecast period. Rising smog problem and pollution is a serious issue considered by the government and citizens across the globe.

Factors such as portability, increasing airborne diseases, and growing health consciousness among consumers are driving the market. High demand from Tier-I cities across the globe is driving the market owing to growing smog and presence of consumers with high purchasing power. Consumers are taking this issue into their own hands and are rushing to purchase air purifiers, which is fueling the market growth.

Growing industrial sector, deterioration of air quality in developing and developed countries, and rising environmental pollution are influencing governments to impose laws on reducing pollution and launce favorable schemes to increase adoption of air purifiers. As countries are not very effective in controlling the outdoor quality at this moment, air purifiers are mostly preferred to keep the indoor air fresh.

Multi-functional air purifiers have emerged as the new trend in the market as consumers are demanding air purifiers having functionality of air purifier, along with humidifiers and dehumidifiers, offering better value for money in various cost centric countries. For instance, Panasonic launched its humidifying series to cope up with this trend, distinguishing itself from its traditional line of air purifiers.

HEPA air purifier accounted for the largest market share in 2018 and is estimated to be the fastest growing segment over the forecasted period owing to its high efficiency as it is manufactured by using ultra-fine and glass fiber media. It captures the contaminants from air by using simple physics of particles moving through air to collect and purify air.

Activated carbon air purifiers held the second largest share in 2018. They are estimated to witness growth over the forecast period owing to their special property to remove volatile organic compounds (VOCs), odors, and other gaseous pollutants from the air. They are mostly used to remove gases and are specially designed to remove odor from air such as smell of tobacco smoke, gases from cooking, or pet odors.